How to win friends and influence people; an Ant rant.

If you want to change what your boss believes, or the strategy your company is following, the first step is to figure out how to be the best informed person in the room(Seth Godin, 2009).

Seth Godin's approach on being willfully ignorant or aggressively skeptical is useful up to a point; being well informed helps, but of itself its not enough. What would take this a bit further is a consideration for the type of knowledge needed.

The type of knowledge is important. Actor-network provides a structured approach, as do many other theories, but central to this approach is a focus on relational knowledge; what it is that maintains what is, and in knowing this, there is scope for knowing that things might always be otherwise.

In looking at change, what's not so helpful, and could be considered offensive even, is an approach that is trivial, and neglects the multiplicity involved.
An informed, multilevel analysis broadens the options; being the best informed person in the room means understanding the network at play.