holding on and letting go

Do an internet search for Leunigs holding on and letting go cartoon, its a special piece advising one to hold on as one might a day old chicken, or a live fish, or the queens handbag....and that letting go is a whole new area to be managed in another cartoon, another day.
In making change happen, the hype isnt enough.
No matter how evangelical the early adopters might be, this isnt enough.
No matter how sparkly the innovation, the sparkle does not create its own S shaped curved trajectory.
To make change happen in Health promotion there is a mantra about making the healthy choice, the easy choice.
Sometimes this is about letting go- recognising habits, letting go of whats comfortable, identifying goals, creating opportunities for doing things differently ...
Leunig's cartoon wisdom on how to hold on points to this.
Latour, Callon, Law all point to this. Actor network theory identifies the 'work' involved but it still seems that the letting go is often bypassed when talking about change. I have just been reading futurelab 2006 on social software and learning networks. Little regard was given to what would have to be unmade, unattached.
Looking at what maintains the status quo is as important as strategizing implementation.